Public Opinion Group
Expert polling and research services since 2007
Delivering actionable insights through innovative research methodologies
About Public Opinion Group
Our experience in polling began in 2007 during an extensive statewide advocacy effort for one of Ohio's largest trade associations. The following year, our work continued in 2008 in partnership with the Ohio House Democratic Caucus, where results were instrumental to determining where resources would be placed to secure a Democratic majority in the Ohio Representatives.
Since that time, Public Opinion Group has helped a broad swath of clients from cities, to companies and political campaigns. Our research services provide rapid deployment over a variety of platforms.
Our Mission
We provide accurate, actionable insights through innovative polling methodologies to help our clients make informed decisions. Our commitment is to deliver reliable data that drives successful outcomes across political campaigns, public policy initiatives, and corporate strategy.
Our Services
Comprehensive polling and research services to inform your decision-making process
Traditional Polling
Live + online/SMS benchmark, brushfire and tracking polling to gauge public sentiment and track changes over time.
In-depth Research
Conduct interviews with randomly selected engaged residents to gather qualitative insights and deeper understanding.
Analysis & Reporting
Analyze demographic characteristics and create comprehensive reports with actionable insights for decision makers.
Public Listening
Professional facilitation of public listening sessions with thorough analysis to capture community sentiment.
Advanced Technology
Leverage both traditional statistical methods and cutting-edge AI technologies to maximize research effectiveness.
Proprietary Platform
We own and maintain our own online polling platform for secure, reliable, and customizable research solutions.
Our Methodology
We employ a comprehensive, multi-faceted approach to gather accurate and actionable data
Sample Collection
We utilize a dual approach, combining traditional live phone interviews with online/SMS surveys through our proprietary polling platform to ensure representative sampling across demographics.
Key Components:
- Randomized sample selection
- Multi-platform outreach
- Demographic quota monitoring
- Non-response bias mitigation
Qualitative Benefits:
- Deeper contextual understanding
- Direct quotations and testimonials
- Identification of underlying motivations
- Discovery of unanticipated insights
In-Depth Interviews
We conduct comprehensive interviews with randomly selected engaged participants to gather qualitative insights that complement our quantitative data collection methods.
Data Analysis
Our team employs both traditional statistical methods and cutting-edge AI technologies to analyze data, identify patterns, and extract meaningful insights from complex datasets.
Analysis Framework:
- Demographic segmentation
- Trend identification
- Statistical significance testing
- Machine learning pattern recognition
Deliverables Include:
- Comprehensive data visualizations
- Strategic recommendations
- Executive summaries
- Full methodological documentation
- Raw data access (when appropriate)
Reporting & Implementation
We transform complex data into clear, actionable reporting that enables informed decision-making with customized presentation materials tailored to your needs.
Our Commitment to Quality
At Public Opinion Group, we are committed to methodological rigor, transparency, and ethical research practices. Our approach combines time-tested polling methods with innovative technologies to deliver accurate, comprehensive, and actionable insights that drive successful outcomes for our clients.
Our Process
How we turn data into actionable insights for your organization
Discovery & Planning
We begin by understanding your specific needs, objectives, and target demographics to customize a research approach that delivers the insights you require.
Key Activities:
- Stakeholder consultations
- Research objectives definition
- Methodology selection
Data Collection
We implement our multi-platform approach to gather comprehensive data from your target audience through various methodologies.
Key Activities:
- Survey deployment
- In-depth interviews
- Public listening sessions
Analysis & Reporting
We transform raw data into actionable insights through rigorous analysis and clear, compelling reporting to guide your decision-making.
Key Activities:
- Data processing & validation
- Statistical & AI analysis
- Visual reporting preparation
Program Components
Data Collection Components
- Sample from both live (phone) and online polling
- In-depth interviews with randomly selected engaged participants
- SMS outreach to proprietary polling platform
Analysis Components
- Demographic characteristic analysis of respondents
- Community and project comparison analysis
- Customized evaluations as agreed upon
Deliverables
- Comprehensive written reports
- Visual presentation slides
- Executive summary of findings
- Strategic recommendations
Ready to Get Started?
Let us help you design a research program that meets your specific needs
Contact Our TeamContact Us
Ready to gain valuable insights? Get in touch with our team.
Send Us a Message
Get In Touch
Address
Public Opinion Group, LLC
3401 Enterprise Parkway, Suite 340
Cleveland, OH 44122
Phone
216.820.2727
poll@publicopiniongroup.us
Website
www.publicopiniongroup.com